Our Vision
Assist past V/AFL & AFLW players and their families to have the best possible quality of life.
Our Purpose
To support AFL & AFLW past players to achieve positive mental health and wellbeing and successfully transition from professional sport.
Our Focus Areas
Players
We provide tailored mental health and wellbeing care and support to help past players thrive.
Research
We deliver research that informs best practice.
Advocacy
We positively influence industry health and wellbeing change.
Community
We share learnings with community to shape grass roots excellence.
Our Values
Empathy
It is not about us, it is about you.
Independent
Apolitical, non-judgemental and completely autonomous.
Relationships
Mutually beneficial relationships with our customers, partners and stakeholders.
Respect
Delivering outcomes that are meaningful and lasting.
Team
Our team is your team.
Trust
Without it we do not exist.